WWViews on biodiversity is a global citizen participation project designed to provide policymakers with information about citizens’ views on biodiversity issues. On September 15th 2012, citizens all over the world will meet in their countries to debate the same themes and questions with their fellow countrymen. At the end of the day it will be possible to compare the result from all the countries and a month later the results will be presented at the UN Biodiversity conference, COP11, in India. Thus, WWViews on Biodiversity gives policymakers the opportunity to take citizens’ views into account, when deciding on policy measures and awareness raising initiatives to deal with the decline of biodiversity.