Instructions for use of the logo
The logo is designed to convey the concept of discovery and realization. A host of symbolic iconographic elements are included within the design to depict the scope of biodiversity, which includes marine, flora and fauna aspects. Together, they demonstrate how biodiversity is life and how we, as humans, are realizing our place within this journey.
The logo consists of three core components:
- The year ”2010” that frames the campaign and the logo elements.
- The iconographic elements symbolising biodiversity. These include fish, waves, a flamingo, an adult and child, and a tree.
- The title of the campaign, “2010 International Year of Biodiversity.”
Under no circumstance should any one or more of these components be separated with the exception of the campaign title. The campaign title should not be included on small formats where the words will not be legible. As a guide, the campaign title should not be used if the logo is less than 70 mm or 200 pixels wide.
| |
 |
| |
The title should not be used on logos smaller than 70 mm. |
The logo is available in colour and grayscale EPS, GIF, hi-res JPEG and web JPEG formats. The logo is also available in a white and in a light green outline EPS and GIF format, for use on dark backgrounds.
Translating the logo
The logo strapline can be translated. Here are examples in the official United Nations languages. The strapline should not extend past the right extreme of the final “0” of the logo.
We are open to logos in two languages, as shown below. Three language versions are also considered, however in each case they must respect the design principles. If you wish to use such a logo, please submit it to us before you start using it.
Clear space
A quarter segment of the “0” should be used as a guide for minimum clear space. To protect the logo from visual interference, this space is required around all of its sides, including background field edges, trim and rules.
Sizing
The logo should never appear smaller than 45 mm wide. For logos smaller than 70mm in width, the title should not appear.
Relationship to other logos
When using the logo beside other logos, it should appear at the same height. Always refer to the guidelines of the other logos as well, particularly regarding clear space. As a rule, enough space should be maintained between the logos to maintain their integrity by ensuring that each is distinct and recognizable.
In instances where other logos appear in grayscale, you should use the grayscale version of the logo.
Dos
The logo should only ever appear in the specific two greens shown here (values specified in the Colour palette section). The logos proportions should be kept as it is and never altered. No filters and effects should be applied. The font, size and position of the campaign title should be kept as it is and never altered. The logo should appear in grayscale for use on black and white documents and; in white outline, for use on dark backgrounds (below).
On dark backgrounds, the white or light green outline versions of the logo should be used.
The logo can be used on light coloured backgrounds. There should always be enough contrast between the logo and the background it is placed on.
Don'ts
The logo should not appear with any screens.
The logo should not appear in any colours other than the specified greens, grayscale and white outline.
Only the white and light green outline versions of the logo should be used on dark backgrounds. No other colours should be used.
The logo should not be used on dark coloured backgrounds and on backgrounds that do not provide enough contrast.
The logo should not be used on dark, busy photographic backgrounds.
The logo should not be squashed, stretched or skewed.
Drop shadows and any other effects or filters should not be used. The typeface of the campaign title should never be changed. The size of the campaign title should never be changed. The position of the campaign title should never be changed.
Typefaces
The headline typeface is Helvetica Neue Roman.
The supporting typeface is Helvetica Neue Light.
For online applications and word processing, Helvetica Regular should be used.
Treatment
Headings should have only the first letter of the first word capitalized.
CAPS SHOULD NOT BE USED.
Where possible and aesthetically pleasant, headings should be written in one of the colours from the Colour palette (see below).
Primary palette colours
These colours are commonly associated with biodiversity and nature. Their use will help to build familiarity and solidarity amongst biodiversity actors and initiatives.
Secondary palette colours
These colours have been chosen as representatives of different aspects of biodiversity. Blue represents water, oceans and marine life. Green represents vegetation, forestry and agriculture. Orange represents the sun and feelings of optimism and hope. The colours are vibrant to reflect the spirit of discovery, realization and action.
These colours should not be used for the logo, with the exception of the green which can be used in the outline logo for use on dark backgrounds.
Iconographic style
The elements that make up the logo can be used as icons to represent different aspects of biodiversity.
Download icons (.eps) Download icons (.jpg) Download icons (.png)
Image style
Photography can be used to bring vibrancy and context to your communications. As a general rule, images should be optimistic but not trite; colours should be bright; and images should intrigue and engage through the use of unusual angles, close-ups and interestingly cropped compositions. There are two types of image style that can be used:
Discovery and excitement
Images of biodiversity that portray beauty, complexity and evoke a sense of awe and adventure. Patterns found in nature are an example.
Intertwinement, collectiveness and action Images that show people as being a part of nature and intertwined with biodiversity. Images that illustrate the value of action and, in particular, collective action.
Letterheads
Below is the recommended template for letterheads.
Reports and posters
Below is a template that can be adapted for posters and for report covers. The logo elements can be used as watermarks on the posters, but no more than one element should be used on any one poster. Elements should be in the dark green from the primary palette, with a 5% tint.
Large format usage
Most large format applications, such as billboards and entryway banners, are likely to be in areas where passersby do not have very much time to read a lot of information. It is recommended that such areas are used for teasers and profile-raising, rather than information provision. Thus, text should be kept to a minimum and focus instead should be on the logo and its various elements.
Online
Similar to large formats, online applications, such as web banners, will be opportunities to intrigue audiences rather than to educate them. It is recommended again to keep text to a minimum and maximise on the logo and its various elements.
Animation
Animation is likely to be viewed online. As with the online applications and large formats, text should be kept to a minimum and focus should be centered on the logo and its various elements.
With animation, there is the opportunity to bring the elements of the logo, in a sense, “to life.” For example, the tree could grow from a seedling and the flamingo could fly in.
Below is an example of a possible sequence where the different elements come together and effectively “build” the logo.
